Don't forget to adjust the volume!!! How does tinnitus sound therapy work? Tinnitus sound therapy uses a process known as habituation to retrain the way the brain interprets tinnitus. Essentially, the brain learns to reclassify the unwanted sound as something neutral or unimportant Sound therapy helps a person "forget" about the sound. That might sound tricky, but your brain already does it all the time. The use of sound to help manage tinnitus is a well established technique. Most people with tinnitus use it in some form or another, often in combination with other approaches. The aim of sound therapy is to help alter your perception of or reaction to tinnitus. Sound can either help distract you from your tinnitus, or help your brain become more used to tinnitus, and eventually able to ignore it.